Before you buy
Questions folks ask first.
Does this replace a vet?
No. Chapter 16 tells you what to look for, how to separate a bird, and who to call. The book gives no drug doses and doesn’t have you doing surgery on the kitchen table. Nobody can diagnose your hen from a book.
Is Ray a real person?
No. Ray Hollis is a narrated character, and his stories are written to show how the methods work. They aren’t reports of real events. The methods themselves come from traditional poultry practice, university extension publications, the Merck Veterinary Manual and current public-health guidance, listed in Appendix E. The book hasn’t had a formal veterinary review, so check anything that matters against those sources and your own vet.
I don’t have chickens yet. Is it too soon?
No, that’s a good time to read it. It runs the way a flock gets built: how many birds you need, breeds, where to buy, your local rules, the coop and the run. Chapter 2 prices a start at $150, $500 and $1,500.
I’ve kept hens for years. Is there anything in it for me?
Likely the Trouble Finder, the mite cycle, the feed sums and the ledger. Read the free chapter and the Finder first, and you’ll have a fair idea.
Will my flock pay for itself?
The book doesn’t promise that. On its worked example, a twelve-hen flock costs about $4.48 a dozen before you count your time. Selling surplus eggs and cutting feed waste help, and Chapters 8, 9 and 19 show you how to run the numbers for your own flock.
Have the coop plans been built?
Not as drawn. The two plans in Appendix D were worked out on paper, and the book says so on its first line. Lay it out, check your own cuts, and only then spend money. Ask your zoning office first, too.
Will the rules apply where I live?
The book doesn’t know your county. Rules on keeping birds, selling eggs and processing meat change at the county line, so it tells you where the law matters and to go and check. Prices are typical U.S. retail for 2026 and will differ too.
What exactly do I get, and in what form?
Three PDF files: the full book (letter size), a large-print edition, and the 20 cards on their own. It’s a digital edition, so nothing gets mailed. They open on any phone, tablet or computer, and print on ordinary paper at home or at a copy shop.
I’m not much for computers. Is it hard to get?
After you pay, the next page has three buttons. Tap one and the book downloads. Stripe also emails you a receipt. If you ever lose the files, go to the download page, type the email you paid with, and they’re yours again.
What if it’s not for me?
Write within 30 days of buying by replying to your Stripe receipt, and you’ll get a full refund.